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Those people, especially when they are paid subscribers, are more inclined to invest the time — even if it’s only requires a few minutes — to craft a video profile.Whereas if you’re just looking for hookups, you probably aren’t interested in telling your life story to your potential matches.The pair went out to dinner in New York City on September 16 and took a trip to Disney World together with their children a week later.

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Stories comes on the heels of another successful product launch earlier this year: Missed Connections, which matches you based on locations you've both frequented. Somewhere around 60 percent of users have opted into it since its debut in January, and Ginsberg has similarly high expectations for Stories.

She says, “I will be shocked if not everyone watches video — because how can you not?

Ginsberg is the first to admit that Match lagged behind during the massive shift to mobile, and they’ve spent the last few years playing catch-up.

But she now believes "We’re as good or better than any other dating app out there." They’ve now turned their attention, she says, to setting themselves apart from the competition and exciting their existing users.

It obviously lets you hear the person’s voice, which, if you’ve ever fallen for someone over chat only to realize they had an annoyingly high-pitched giggle in person, you know is crucial.